Villaggio Rustico Experiential Marketing Staffing

Villaggio Rustico Experiential Marketing Sampling Campaign

Magnetic Staffing partnered with King Ursa Agency and Villaggio Rustico to execute a high-impact brand activation campaign. The goal was to enhance visibility, engage directly with consumers, and promote Villaggio Rustico bread varieties. To achieve this, Magnetic Staffing created a fully branded food truck and delivered a tailored sampling program, allowing consumers to enjoy fresh bread samples on-site.

Campaign Highlights:

Duration: 10 activation dates in June 2024, in Montreal and Quebec City.
Engagement: 8 hours per day, covering 2–3 high-traffic grocery store locations daily, with a backup site.
Magnetic Custom Features:

Branded food truck serving fresh bread samples to consumers.
Dedicated team: 1 team lead and 4 brand ambassadors.
Custom uniforms reinforcing Villaggio Rustico’s brand image.
Targeted routes optimized for high consumer engagement.

Results:

Impressions: Over 10,000 consumers engaged visually with the campaign.
Interactions: 500–800 consumer interactions per shift, averaging 20 per hour.
Samples Distributed: 5,000+ fresh bread samples handed out.
Consumer Feedback: High levels of interest and positive engagement with brand ambassadors.